giovedì 9 giugno 2011

PR vs. Journalism, battaglia ad armi impari

Articolo che sintetizza perfettamente il problema delle PR vs. il giornalismo: le prime sempre più forti, il secondo sempre più debole...

"The problem is, more and more journalists and college graduates are forgoing the trenches to pursue a different career path. Instead of reporting the news, they’re working to help manipulate it as public relations specialists."

[...]

“Journalism,” CJR opines, “the counterweight to corporate and government PR, is shrinking.”


Source: Columbia Journalism Review